The 4 Basic Principles of Visual Merchandising

Although the online space has witnessed an upsurge of online merchandising, visual merchandising in retail outlets still attracts many shoppers. Retail owners are increasingly leveraging the power of visual merchandising to get customers out of their homes to shop in retail stores. While visual merchandising looks simple, there is a lot of planning and designing involved to get customers delirious about your retail outlet and buy products. To achieve that milestone, here are the basic principles of visual merchandising to follow:

a.  Organization is vital to the success of your visual merchandising efforts

Any retail outlet that wants to enhance customers’ shopping experience should be well organized. You can realize good retail store organization by grouping similar products or products of the same color together. This will enable customers to pinpoint the location of the products they want to buy without having to wander around the store.

b. Merchandising retail store design should be based on customers’ tastes and preference

This underlines why you need to do rigorous research about your target customers up front before creating your store. Dig into their lifestyles and preferences to be able to design product displays that resonate with them. Your research should include specific products that your target customers are interested in to avoid stocking items that won’t be bought.

c.  Retail store layout can make or break your visual merchandising business

Your store design is critical to your visual merchandising success. The store design will dictate how shoppers will navigate through your store. Make the most of the available space in your retail outlet, while creating convenient spaces for customers to move around when checking out products conveniently. Ensure to site the most valuable goods at high traffic areas to encourage more purchases. Situate low-cost products on Point Of Sale areas to promote impulse buying. Use symmetry to neatly arrange products for effective store organization and color combos to attract shoppers’ attention.

d.  Showcasing combinations is an effective way to supercharge sales in your retail merchandising store

Customers are more likely to buy a product if they see how it looks for real. For instance, if your retail store sells apparels, you can get your stuff to wear different arrays of your fashion brands or hire models to do so. Most merchandisers have been able to sell their furniture quickly just by attractively displaying combinations in a space that mimics a living room.


Sound visual merchandising is key to getting more customers to your store and motivating them to buy products. Many beginner merchandisers think that it requires magic to come up with an attractive display of products in a retail outlet to cajole customers to buy. You only need to be creative and passionate to achieve it.