The most important reason to inspire and to engage with your customers is to motivate them to purchase more of your goods, increasing your margin, sales, and return on space. This whole process of inspiration and motivation starts even before they set foot in your shop.
There are various elements that are included in the process and elements that are responsible for the success of visual merchandising. One of these elements is the appearance of the store which includes everything from signage and packaging, lighting, point of sale material and ticketing, uniform and presentation, colors, shapes, and different textures, and etc.
When these elements are combined to promote a brand, it automatically improves the customer experience which leads to a positive user experience, shopping experience, and increased sales!